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What Does Sustainable Living Mean Anyway?

What Does Sustainable Living Mean Anyway?

We’d say our love for supporting sustainable fashion methods is greater than our love for black coffee and succulents (and that’s saying a lot).

In fact, we’ve found that the world, including black coffee and succulents, is a whole lot sweeter when we take the time to slow down and invest in the things that bring us joy.

Believe it or not, slowing down is a direct side effect of shopping sustainably and for that reason and more, we’ve said goodbye to fast fashion and hello to all things vintage and sustainable.

Another side effect of supporting sustainable methods is the connections you create. When you’ve made the choice to move with intention in both small and big ways, you find yourself attracting people who share the same values as you. You find open conversations about uneasy topics, a multitude of interests, decades of stories, delightful diversity and common issues that people are yearning to find an answer for. Issues such as low quality in clothing, limited style options for all body types, and an industry that is seriously harming our planet.

Sustainable living doesn’t only connect you with the Earth; it connects you with other beings of the Earth.

Jean Franklin was born from the belief that women shouldn’t have to conform to a certain style, size or shape; that fashion shouldn’t be fast, but made to last; and that who we are and what we do makes a difference.

So, let’s do, shall we? We’ll bring the coffee...

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Meet the Real Jean + Franklin

Meet the Real Jean + Franklin

Carol Jean was born in 1951 in a small farming town in the Central Valley, called Wasco, CA. She loved eating dinner with friends, hanging out in coffee shops, making macrame crafts, growing houseplants, and wearing mini skirts against college rules. She borrowed style inspiration from album covers and rocked some seriously rad 70’s clothing.

Woman standing outside wearing handkerchief and peasant blouse.

Carl Franklin made his way to this world on December 5, 1950 in Conway, Arkansas and surrounded himself with all things denim, corduroy, photography and wrote for local papers. He could be found hanging out next to the record player with his favorites Bob Dylan, Van Morrison and Joni Mitchell, going to old silent movies with his friends and spending quality nature time with Carol at a cabin in the Sequoias.

 Man standing against a rock wall wearing t-shirt and jeans.

These two souls gave birth to a girl named Amanda but what they didn’t know was that their steadfast commitment to each other and their on-point fashion choices would also give birth to a business that cherished good style, sustainable practices and a love for all things vintage.

 Couple sitting outside on grass.

Jean Franklin was born in 2017 and values the Earth, slowing down to enjoy the simple things in life like reminiscing over old photos, enjoying afternoon tea with a good friend, lifting others up, supporting small businesses, marching alongside our sisters and honoring body types of all kinds. When it comes to honoring your values and choices, you don’t compromise on style and neither do we.

Learn more about Jean Franklin, our philosophy and who we are here.

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