Image from www.trustedclothes.com
Did you know that studies show the pleasure areas of our brain light up like a Christmas tree when we’re pursuing something we want? And that once we’ve invested time, energy and money into this something, those investments make it hard for us to let go of the item we’ve grown attached to during our hunting?
This is an example of how fast fashion plays into our neurological pathways. There is real pleasure in the act of searching for the perfect piece of clothing and when we find it on sale or at a great price, we’re sold. However, a University of Michigan study showed that liking an item wasn’t enough — it was how much the person liked it and what they paid for it.
To keep up with the fast fashion mentality, retailers put pressure on factories to reduce costs and to produce clothing faster. The factories in turn, put pressure on their staff, neglecting worker safety as well as turning a blind eye to the environmental impacts of cutting, sewing and dyeing. This leads to wasted resources and deaths — 1,137 people to be exact when the Rana Plaza factory collapse in Bangladesh in 2013.
We're bringing these issues up to raise awareness behind one of the biggest industries in our world and how we can make little shifts to bring about much needed change.
When you shop Jean Franklin’s made-to-order pieces, you’re recycling deadstock fabric and saving wasted resources, which helps support our environment. Our vintage pieces already exist with their own stories of the past to tell, and are looking for a new home. Buying clothing that already exists eliminates all of the energy and materials that would go into making something new.
When you shop Jean Franklin, you’re collaborating with self-employed women in LA, helping to support their dreams, their families and their craft.
So when your brain lights up again while hunting for a great deal (trust us, we get it — we’re not perfect, either), remember that the real gift is the choice we make when we value each other, our Earth, and a fine piece of ethically + sustainably made clothing.